Today’s global workforce is continually evolving.  The increasingly competitive business landscape, rising complexity in business models and the impact of digital disruption have placed a premium on upskilling and reskilling a company’s most valuable asset:  skilled employees and exceptional leaders.

In the era of persistent uncertainty, a multigenerational workforce and a shorter shelf life for knowledge transfer, today’s learning and development function has to quickly adapt to be closely aligned with the company’s business goals and strategic initiatives.  

As a Learning Experience Designer, we must wear many hats, embrace a broader role and collaborate closely with the business function in order to deliver impactful and meaningful learning experiences that drive value and shift behavior. 

Creative Business Rules is an online resource for learning and development professionals who are looking to transition into a new career as an instructional designer, finetune their skills, and learn best practices on how to design quality learning experiences.

Read insightful blog posts, browse a portfolio of examples or contact me about my services.

Meet Rekha

Rekha Krishnamurthi launched Creative Business Rules as a way to showcase her passion and expertise in learning and development as well as be an online resource providing valuable tips and information on how to create engaging content, use technology and incorporate visual design elements to deliver effective elearning, hybrid and in-person learning programs.

She has designed impactful learning experiences that re-skill and up-skill senior leadership and associates at corporate clients in financial services, healthcare and consumer goods industries in the areas of digital marketing, product management, UI/UX design, and soft skills training for career preparation. 

Clients include: Procter & Gamble, Citibank, Johnson & Johnson, Bloomberg, Morgan Stanley, GE, Aetna, Georgia Pacific to name a few. She has frequently traveled domestically and globally to places like Geneva, Panama and Mexico City with her team to oversee and deliver customized learning experiences (for a glimpse of these cities, browse through the slideshow below!).

Rekha has earned a certificate in Instructional Design from ATD, is certified in Articulate Storyline 360, holds a certificate in Visual Design from General Assembly and a certificate in Animation and Motion design from The New School.