Digital Marketing Upskilling
Course Type: Business Skills Training
Purpose: Train marketers to help increase sales via digital channels, optimize media spend and increase data skills to accelerate insight gathering and decision making.
Learner Audience: Practitioner marketers responsible for brand performance including digital campaigns and managing agency relationships
Client: US based Fortune 500 Consumer Packaged Goods (CPG) company with global locations
Method of Instruction: 5 day in-person training program conducted in USA and globally
Delivery Date: This program was delivered multiple times in 2019
My Role:
Work with internal project team and client sponsor to understand specific learning needs and skills gap
Conduct 3-4 deep dive interviews with select participants to understand their role, pain points and challenges in their day-to-day responsibilities
Onboard instructor (SME) to client context and content to be delivered
Develop high-level program design (in Google slides). This includes program content, industry specific case studies and practical application to participants roles.
Present high-level design to client sponsor for sign-off
Develop detailed design program (in Google slides). This includes designing job aids and any additional materials needed.
Conduct dry-run with instructors and answer content specific questions
Attend in-person delivery to observe and assist instructors while in the classroom
Learning Objectives
Created a quality learning experience by writing clear objectives using Bloom’s Taxonomy, held brainstorming sessions with internal/client teams and continuously refined objectives for each module of content and for the overall program.
Engaging Learning Experience
Designed group/solo activities and discussion prompts that gave participants an opportunity to think about how they would apply the learning to their day-to-day jobs.
Visual Design
Designed program content in Google Slides incorporating color, typography and copywriting to develop visually appealing materials.
