Creative Business Rules is passionate about learning and development.  We make learning fun, simple and effective by designing quality elearning solutions and instructor-led experiences that will inspire your team to improve productivity, learn new skills and foster an environment of continued growth.


Our Mission

Our mission is simple.  We strive to be a valuable resource to you - whether you are a professional interested in learning new skills in the field of instructional design or are a company who needs assistance in implementing robust training solutions, we're your online and in-person resource.

  • Browse our blog for valuable tips and information on the latest trends in online learning and instructional design

  • Book an in-person consulting session for an evaluation of your current training curriculum

  • Sign up for our monthly newsletter to receive articles, creative ideas and templates about elearning and instructional design right in your inbox


Meet Rekha

Instructional Designer

Rekha Krishnamurthi launched Creative Business Rules as a way to showcase her passion and expertise in learning and development as well as be an online resource providing valuable tips and information on how to create engaging content, use technology and incorporate visual design elements to deliver effective elearning and blending learning solutions.

As a business strategist, consultant, small business owner and now learning experience designer, Rekha has worked for various consulting firms, including Ernst & Young helping Fortune 500 companies evaluate business processes, implement improvements and serve as a project manager. 

Currently works for General Assemb.ly where she designs impactful learning experiences that re-skill and up-skill senior leadership and associates at corporate clients in financial services, healthcare and consumer goods industries in the areas of digital marketing, data driven marketing, data analytics and product management.

In addition, she provides independent consulting services to help companies implement engaging elearning solutions that match the needs of the learner and help them to reach their highest potential. 

Rekha has earned a certificate in Instructional Design from ATD and is certified in Articulate Storyline 360.


Learning is an experience. Everything else is just information.
— Albert Einstein